Tonight we are delving into “Why we should not discount our pricing when asked by a prospective client.” Aside from the fact that it’s irritating – like when you’re in Outback Steakhouse and you offer them $15 for their $23 Ribeye. Huh? My mortgage holder, tax collector and insurance men would laugh in my face if I suggested 15% off. When you agree to give a client a discount, you are undermining your business, value and reputation. You are now open to negotiating everything, including the value you place on your time and efforts. Once you know, really know your costs and value, then you set your pricing to where it needs to be at and that’s that.